Diesel has partnered with Edun Clothing to create a collection "born in Africa." They sourced cotton from Uganda in an effort to increase apparel trade and development in Africa blah blah blah resulting in a very pricy collection. I won't go into the pros and cons of this type of partnership.
but...
What I do love about this collaboration is that Studio Africa has been born out of it. Studio Africa is a platform that celebrates young African creatives. I am loving the concept and cannot wait to see what else comes from it.
Studio Africa – a virtual loudspeaker for a new generation of creative talents from across the continent. The campaign features nine artists in fashion, film, music, literature, and photography; individuals with both talent and a deep commitment to their respective countries and people.Curated and edited by OKAY AFRICA alongside Africa’s most creative, STUDIO AFRICA hosts inspirational, forward thinking creative work originating in or inspired by Africa.
Meet the "cast" of Studio Africa below
Baloji, rapper, DR Congo
Laurance Chauvin-Buthaud, designer, Côte d'Ivoire
Yannick Illunga, musician, South Africa.
Tanya Mushayi, designer & blogger, Zimbabwe
3. I See A Different You, photographers, South Africa
Uviwe Mangeni, photojournalist & copywriter, South Africa
Abdellah, writer, Morocco
Flaviana Matata, Model, Tanzania
Special congratulations to Tanya. Visit her blog and check out her pieces www.tanyanefertari.com
Visit the Studio Africa tumblr & The Diesel Collection
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